Small events and happenings can lead to big results. This phenomenon is called the butterfly effect. In business jargon, it can happen when a good marketing event is conducted. It can take the company ahead of its peers and make its brands stand out. Conducting successful events at well-defined intervals can have a long-term effect on the business growth and progress of the company. Experience Makers, the leading corporate events management company in Kochi is at the forefront of making it happen for leading corporates in Kerala.
The value of events.
When an event is well planned, organized and conducted, it sets off a range of positive vibes and aspects. It helps fix the business goals firmly in the minds of the organization, its personnel and its associates like distributors, channel partners etc. Good events build relationships and lead to people meeting and discussing work, chilling out and having fun too. Good events help build the bonds of teamwork between the employees within the company and with their suppliers, major corporate clients, distributors and salesmen.
What events can be held?
There’s no need to conduct the same kind of event for the corporate over and over again. Many elements can be brought into an event to make it interesting and meaningful to all participating. The meet can be a training session for the employees, a corporate family meet with spouses and kids, an industry conference where other competing companies are participating, a product launch with media in tow, team building exercises for the executives or sales team, award ceremonies and celebrations of successes in production, distribution or sales and so forth.
What are the elements of a successful event?
Corporate events are a reflection of the good standing and financial strength of a company, the popularity of its brands and its general acceptance in society. It is the projection of the corporate strength presented through its employees, stakeholders and shareholders. Every projection of strength and confidence has a positive effect elsewhere.
Pitfalls to watch out for.
Events that have no relation to the overall strategy and corporate goals of the company are virtually non-event. Good events leave a positive impact on the brand and help it connect with the overall strategy of the company and with the customers. Well designed events by Experience Makers, the leading corporate events company in Kochi, always hit their mark and leave an impression.
Any event that is not measured for its impact fails in execution. The planners have to check if all the goals are fulfilled and if all the small aspects combine to achieve the overall overreaching goal for the corporation or brand. Every event has to be tracked and optimized. All shortfalls have to be rectified in the next event. Only this can have an effect towards the better.
Get responses from the attendees, media and even your staff. This will help in actually understanding the likes and dislikes of the attendees – leading towards improved events the next time. Valuable information can be gathered with a proper debriefing program and post-event surveys sent out to select random customers. All constructive feedback helps to improve the performance of the events. This helps in measuring the value generated by the event and its impact on marketing and brand development.
Set the right agenda.
Every event needs to have an agenda and a goal. All the marketing materials and market push with plans to discuss with the distributors, sales team or customers have to be in place. Participants need to have a benefit or have to anticipate some goodies to drive them to attend the meeting. Good speakers, special benefits, and major announcements – all help to make the event memorable and anticipated.